Resources

Offline Marketing Strategies That Still Work for Local Businesses
Somewhere along the way, offline marketing got branded as “the old way of doing things.” Like it belonged in a museum next to fax machines and Rolodexes. The reality? Some

Door Hanger Marketing: Does It Still Work in 2026?
Every few years, someone declares door hanger marketing dead. And every few years, local businesses keep filling their calendars with it. So which is it? In a world of AI-generated

How to Plan a High-Converting Door-Hanger Marketing Campaign
There’s something refreshingly old-school about door-hanger marketing. While everyone else is shouting into the algorithm, you’re putting your message right where your customer can’t miss it: the front door of
Small Business Marketing Ideas That Actually Drive Revenue
Small business marketing has gotten weirdly complicated. Every week there’s a new platform, a new algorithm change, a new “must-do” tactic that promises to be the silver bullet. Meanwhile, you’re

Top Tips for Designing Flyers That Convert
Promotional flyers are a powerful marketing tool, but designing one that effectively captures attention and drives action takes strategy. Katelynn Strawmatt, former Paperboy Marketing GM and forever Paperboy Marketing supporter,

The Ultimate Guide to Effective Flyer Campaigns in Minneapolis
Flyer delivery is one of the most powerful marketing strategies for brick-and-mortar businesses in Minneapolis. Whether you’re promoting a new service, offering a seasonal discount, or building brand recognition, a