What to Expect with Flyer Delivery - The Good, The Bad, The Ugly

Flyer delivery can be one of the most powerful marketing tools for businesses looking to grow and make an impact in their local communities.

Whether you’re a home service company, a local retailer, or a non-profit, flyers have the unique ability to capture attention directly at the front door.  There has been a rise in this type of direct marketing method in 2024 because of its effectiveness. 

Some might be skeptical of being able to measure the real ROI of flyer delivery. But QR codes on the direct mail flyers or postcards can help you track your efforts.

But like any marketing method, it comes with its own set of pros and cons.

Let’s dive into the good, the bad, and the ugly of flyer delivery, so you know exactly what to expect.

The Good

Flyer delivery is one of the best ways to stand out in your local market.

It’s hard to miss a flyer hanging on your door handle or sticking out of your newspaper box.

Because of the high impact nature of flyer delivery, it is a tremendous lead generation tool.

Whether a flyer is designed professionally, using Canva or is good old fashioned DYI, when flyers are delivered with frequency, returns of 10x are possible. 

We work with one company that has been delivering the same areas in Minneapolis and St. Paul for years who see $10 of sales for every $1 of door hanger distribution services from Paperboy Marketing.

The Bad

Because flyer delivery is people intensive, it’s not perfect.

Sometimes the wrong area is targeted for flyer delivery. 

Sometimes timelines are too tight for contractors to accomplish the full impact.

Sometimes the weather slows us down.

Sometimes we just don’t have enough people to deliver all of the flyers, despite having enough people last week!

Of course we are always working on ways to improve, but the reality is, flyer delivery is not perfect.

The Ugly

Every once in a while, homeowners get flustered that we left a flyer at their door.

We get it, not everyone wants to be marketed to.

Oftentimes, they mistakenly believe we are “soliciting.”

And since they have a “No Soliciting” sign on their door, they feel that they have been wronged.

The reality is, door hanger distribution or flyer delivery is NOT soliciting.

Delivering flyers is not soliciting because it simply provides information without requiring direct interaction or a response, allowing recipients to engage on their own terms.

At Paperboy Marketing we value the privacy of your potential customers so we maintain a “Stop List” of homes that have opted out of flyer delivery. Integrity is important to us.

People may write negative Google reviews on client profiles. They usually can be removed by following our instructions.

In conclusion, while flyer delivery has its challenges, the high potential for returns makes it a valuable marketing tool.

At Paperboy Marketing, we’re always improving to help you maximize your impact and grow your local presence.